- Does your website need more traffic?
- Wondering why your E commerce store is not getting the custom it deserves?
- Wishing you had better search engine ranking?
- Are your competition on page 1 while you are on page 5?
- Don’t know who or what to believe about Search Engine Optimisation?
The internet is full of businesses, and more going online every single day, the importance of good search engine optimisation is becoming more and more essential.
Approximately three-quarters of the traffic to an average UK website comes in via the search engines.
Your success online really can depend on how well you rank with search engines, like Google, Yahoo, and Bing.
All the time, money and effort you spent on building your website will be wasted if your potential customers can’t find you. And for them to find you, your site needs to be properly optimised for search engines.
I offer organic SEO strategies that improve search engine rankings and bring more traffic and potential customers to your website.
90% of consumers looking for a product or service do not go past the first page of Google. This means that if you are not positioned on the first page your website probably will not even get a look-in.
Getting a website up and online is easy, making it work for you like so much in life that is worth doing is not easy at all, it is not a quick fix option, and requires regular input to achieve.
How we achieve a higher ranking
Google is always changing its emphasis and criteria as it tries to create the perfect search results. I keep up to date with what Google are doing and the criteria and search algorithms they use, so that I can optimise your website for you.
I use only “white – hat” SEO techniques – using legitimate techniques that work we are able to improve your brand awareness with specific keyword and phrases related to your business, pushing new and relevant traffic your way every day.
Website Review - I will review the coding of your website and ensure that it is fully optimised for search engine indexing.
Website Optimisation – I will repair any aspect of your website that is not optimised, allowing correct indexing of your pages and giving your site its full achievable ranking.
Google Analytics - if your website has not got Google analytics set up, I can add it, allowing you full access to the information about who is viewing your site, how they found you, where they are clicking and much more.
Google Webmaster tools – I can set this up also, providing you with detailed reports about your pages’ visibility on Google.
keyword & competitor analysis to find the best possible keyword and key-phrase combinations for your business.
Regular Blog Submissions I offer a regular updating of your site through blog submissions and maintaining your refreshed state both for viewers and potential clients websites and for Google’s search spiders.
Forum Submissions – I can link to your website in forums, increasing the inbound links and boosting your web presence.
Multiple Search Engine / Directory Submissions – I don’t only focus upon Google but submit your site to the other numerous search engines.
Link Building and Competitor Back-linking – Researching your competitors sites links and ensuring that we not only match but surpass their links.
Local Search- optimising your site for the 80% of searches that are for local services, ensuring that your business is highlighted in any local search for your business sector.
Google Instant – The Google Instant suggestion tool is changing the way people search and is accelerating the move away from short one and two word search terms to longer three, four and five word terms, which are more specific to their needs. This must now be considered when choosing meta tags for your website.
Google Base – So your products appear in Google searches.
XML Sitemaps - to ensure that the search engines find and index all your pages.
Social Media Marketing - I can create a social media presence for your business, the power of social media is the power of the personal recommendation, it is people actively engaging with your business and learning more about or giving feedback on your products/services and even forming a connection with the business. It can increase brand awareness and customer relations for a fraction of the cost of traditional advertising. Web banner and TV/magazine adverts are becoming less effective as viewers automatically edit them from their focus, creating the new term ad blindness, social media can overcome this presenting your message to the potential client/ customer in a new and notable way.
- Increase traffic to your website
- create backlinks
- Improve brand awareness
- Develop customer interaction
- Much cheaper than traditional advertising campaigns
- Increase effectiveness of traditional advertising campaigns
- Hear what others are saying about your business
- Get feedback about products and services
- Develop new marketing opportunities
- Create effective marketing campaigns
- Build higher search rankings for your business website