Business Startup

Mobile-friendly sites turn visitors into customers

I have been engaged in the noted nerdy hobby of checking out statistics, and I have stumbled on some very interesting ones, apparently there are now more mobile phones in the UK than there are people, and the numbers of people using their Smartphone for internet searches doubles every two months. This is just the tip of the iceberg when it comes to surprising statistics about mobile use in the UK and worldwide come to that.

I got the initial link from Pinterest (yes I’ll admit it I’m addicted to Pinterest) It was a great infographic

displaying percentages in a great visual style. It was the style that caught my eye, but the information that I found more compelling.

The figures leave you in little doubt that where as a mobile site was at one time a nice addition to your brand and internet presence, it is becoming more and more essential to have a mobile optimised website. If you don’t you are simply cutting your target audience and potential customers substantially, put in its most basic, a bad mobile experience can cost you customers.

You may think, well I have got a great website, it looks good and I have checked it out on my mobile and it looks OK. Sorry to dash your confidence it your site, but the figures reveal that OK just isn’t good enough. Mobile internet users are demanding just as good experience as via their desktop, that means fast loading times, 60% expect 3 seconds or less! loading time. 78% will only try a website once or twice before bouncing out to a competitor who’s site is optimised.

Some of the statistic for you to read over:

Mother' Day gifts sales from mobiles 50%

people in the UK have purchased via mobile 28%

Paddy Power bets made online 49%

mobile searches for local services 40%

Uk population own a tablet device 12%

Uk tablet owners spend more time on it than watching TV 38%

would not recommend a business with a bad mobile site 57%

Used their mobile for local searches 95%

prefer a mobile site to an app 81%

prefer mobile site for product reviews 79%

prefer mobile sites for purchases 63%

have compared prices using a mobile 70%

used their mobile for product reviews 65%

If you would like to find out more about getting a mobile optimised / responsive website, call or email me and we can talk over your project.

Sources:

Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011

Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011

Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011

Google “The Mobile Movement: Understanding Smartphone Users,” 2011

Compuware, “What Users Want from Mobile,” 2011

Mid Century Kitchens

Mid Century Kitchens the retro kitchen specialist are the latest business that we have been able to supply with a new website. Specialising in bespoke fitted kitchens, all made by British Craftsmen and in the UK from quality materials, the Mid Century Kitchen Company are delivery a touch of nostalgia via the retro styling.

Taking their inspiration from the 50′s and 60′s designs they integrate the rounded sleek 50′s look into the modern kitchen making the prefect blend of form and function. So if you have a few of those gorgeous retro kitchen gadgets around the home, why not take it to the next stage and get the kitchen to match? You know its what the Smeg fridge wants!
The new website is a custom designed WordPress theme, with a blog, gallery and contact form. It features illustrations of retro kitchen gadgets done by us and some of the retro kitchen scene illustrations done by Mid Century Kitchens.
The website also has a mobile version online ready for those who surf on the go, optimised for quick download and touch screens it should show all the retro kitchens of Mid Century Kitchens perfectly to the mobile user.

View Mid Century Kitchens