I have been engaged in the noted nerdy hobby of checking out statistics, and I have stumbled on some very interesting ones, apparently there are now more mobile phones in the UK than there are people, and the numbers of people using their Smartphone for internet searches doubles every two months. This is just the tip of the iceberg when it comes to surprising statistics about mobile use in the UK and worldwide come to that.
I got the initial link from Pinterest (yes I’ll admit it I’m addicted to Pinterest) It was a great infographic
displaying percentages in a great visual style. It was the style that caught my eye, but the information that I found more compelling.
The figures leave you in little doubt that where as a mobile site was at one time a nice addition to your brand and internet presence, it is becoming more and more essential to have a mobile optimised website. If you don’t you are simply cutting your target audience and potential customers substantially, put in its most basic, a bad mobile experience can cost you customers.
You may think, well I have got a great website, it looks good and I have checked it out on my mobile and it looks OK. Sorry to dash your confidence it your site, but the figures reveal that OK just isn’t good enough. Mobile internet users are demanding just as good experience as via their desktop, that means fast loading times, 60% expect 3 seconds or less! loading time. 78% will only try a website once or twice before bouncing out to a competitor who’s site is optimised.
Some of the statistic for you to read over:
If you would like to find out more about getting a mobile optimised / responsive website, call or email me and we can talk over your project.
Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
Google “The Mobile Movement: Understanding Smartphone Users,” 2011
Compuware, “What Users Want from Mobile,” 2011